Unibet was founded in 1997 by Anders Ström with the company initially being run in London where he lived. The following year, they began taking bets over the phone and in 1999 launched their first online betting website in English and Swedish.
Pontus Lesse took over as CEO and the company became the Unibet Group PLC and were granted their first international gambling license in Malta. The company continued to expand and in 2004 were listed on the Swedish Stock Exchange. As the years progressed, they launched a mobile site, casino and purchased Maria Bingo.
2016 saw them become the Kindred Group and the Unibet site is operated by Platinum Gaming Limited whose registered office is at Suite 2B, 143 Main Street, Gibraltar, GX11 1AA Gibraltar. They are licensed and regulated by the UK Gambling Commission and now have over 14m registered users.
The Unibet website has a fantastic range of events for you to be placing betting on. They over all the top leagues and in England, are the official betting partners of Championship sides Leeds United, Preston North End and Middlesbrough. They offer a good selection of promotions including an attractive welcome offer that can see you receive £40 and a £10 casino bonus if your first bet is a losing one. There’s also the chance to play bingo, poker and visit their online casino.
If you want to discover all details about the Unibet welcome offer visit our dedicated review.
THE UNIBET SITE
Green is the order of the day on the Unibet website, even though it’s not an Irish site. Some of the site has a green background but when it comes to displaying the all-important odds, they are in green on a white background so stand out very well.
Site visitors will always be keen to be able to access the most important pages on the site with ease and that is the case at Unibet. At the top of the page are links to the main sections of the site including Sports, Casino, Poker and Bingo. Directly underneath that in smaller text are more links to sports, in-play and horse racing so easy to head straight to them in no time at all.
It becomes even easier to find the top pages on the site by looking down the left-hand side of the Unibet site. There’s a box containing the most popular events, for example the Premier League, ATP and WTA tennis and the NFL. Then there’s a list of al the sports covered on the site, just click on the one that you are considering placing a bet on and you will be sent straight to that page.
The rest of the home page is full of bets that can be laid. These include recommended events, in-play scores and odds, upcoming events and details of the next horse and greyhound racing races.
Down the bottom of the page there’s plenty of information about the site and links to the most important sections of the site. This includes the help centre, a betting guide, details about the company and the terms and conditions of the site. You can also read about responsible gaming, more about that later in this review of the Unibet site.
This is an attractive looking site and the sheer volume of betting opportunities is highly impressive. Even better is the fact that everything is well spaced out and there’s not a chance of it becoming cluttered.
THE UNIBET APP
With so much happening on the Unibet site, the last thing you want to do is miss out on any of the action. To ensure that isn’t going to happen, you can download their app which allows you to be able to be playing on the site whenever you want and when you are out and about and it’s not just about betting but being able to watch live sport too.
Unibet app for Android
The Unibet site has a direct link to Google Play and within minutes you will have downloaded the Unibet app for your Android devices and you simply need Android 4.1 and upwards.
Unibet app for iPhone
Just go to the sports app page on the Unibet website and click on the link that takes you to the App Store. You need iOS 9.0 or later in order to be able to use the app and it’s compatible with iPhone, iPad and iPod touch taking up just 33.8MB. The app has several languages available for its users including English, Danish, Dutch, Finnish, French, German, Greek, Hungarian, Italian, Norwegian, Polish, Spanish and Swedish.
Unibet app review
There’s plenty on offer when using the Unibet online sports betting app. There’s everything from the ability to bet on sporting events from all over the world at all times of the day. You can use it to follow all the live scores and watch the live streaming of events. It’s easy to navigate your way around and there is no problem making deposits to and withdrawals from your site. So, all you need to do is just download the app that you need, and you will be enjoying using this site 24/7 even when not sat in front of your PC.
UNIBET SPORTS BETTING
Whether you are a fan of football or can’t wait to follow the next tennis tournament, you won’t be disappointed when visiting the Unibet website. Their coverage of sporting events is excellent with every major sport you can think of (and a few smaller ones that won’t be first in your head) being present here.
Unibet cover events from all around the globe and that means there are opportunities to be placing bets on sport throughout the day and night. All the top European coverage is here and there’s further sporting coverage from the USA. That means lots of basketball, American Football, Ice Hockey and Baseball. With coverage of the ATP and WTA tours that means Unibet customers have the opportunity to be placing bets on tournaments that take place here, there and everywhere. You can access a series of blogs that are interesting to read and give details of market movers that could help get you a winner.
There’s coverage of the top football leagues and major sporting events such as world title boxing fights, the most important cricket matches and all the snooker tournaments. It’s not all about offering bets on the top events. At Unibet you can also be placing bets on reserve and youth fixtures and the Challenger events held in tennis. You might need to do a little bit of research on the unfamiliar teams but once that’s been done, there’s the chance to get some more winnings.
The events covered on the site include a large number of markets. If you place a bet on a major football game, there are over 200 different markets available to try your luck on. There’s the chance to bet on three-way handicaps, the total number of tries scored in a rugby match, which round a boxing fight will end and how many 180s will be scored in a darts match. The odds will constantly be changing if you are betting in-play.
There are plenty of promotions available on the Unibet site that make it even more exciting to be betting on sport. If placing a bet on the English Premier League or Champions League and your selection loses, that might not be such bad news. If a penalty is awarded in the game, you can receive your stake back as a free bet up to £100.
There’s also the In-Play Free Bet Club to become a member of. All that is required is to place five £10 in-play bets each week to receive a £10 free bet to be used in-play. If you love placing accumulators, then there are some bonuses to be received if they are winners. This can get as high as 30% for an all-successful five-fold that has a minimum stake of £20.
As previously mentioned, Unibet are the main betting partners for three teams in the English Championship. There’s a season-long promotion where if you place a bet on an Aston Villa, Middlesbrough or Preston North End player to score, you’ll get your money back as a free bet if it’s a loser and the team also lose the match.
LIST OF SPORTS TO BET ON
American Football. Athletics, Australian Rules, Bandy, Baseball, Basketball, Boxing, Chess, Cricket, Cycling, Cyclo-Cross (you don’t see that on many sites), Darts, Esports, Floorball, Football, Futsal, Golf, Greyhounds, Handball, Horse Racing, Ice Hockey, Motorsports, Netball, Olympic Games, Rugby League, Rugby Union, Snooker, Surfing, Table Tennis, Tennis, Trotting, UFC/MMA, Volleyball, WWE, Water Polo, Winter Olympic Games and Winter Sports . It’s also possible to be able to place novelty bets, on television shows and politics.
FOOTBALL BETS AT UNIBET
You are guaranteed to have a great time betting on football at Unibet. All the top leagues are covered including the English Premier League, Bundesliga, La Liga and Serie A. There’s the opportunity to place bets on the top cup competitions around the world, so if you fancy making some money betting on the FA Cup or Champions League, this is the site to visit.
Other leagues and cup competitions around the world are covered at Unibet and there’s always going to be something to bet on whatever the time of day. All levels of the game are included on this site and there’s lots of ante-post betting opportunities available. Top games have plenty of markets available including whether a penalty will be awarded, how many bookings there will be, handicap betting and bets on individual players.
Being able to place bets while the actual event is taking place adds plenty of excitement to your Unibet betting experience. At one stage this wasn’t possible, and your only option was to place a pre-match bet and hope your selection gets your desired result.
That’s all changed now, and you can follow the action from the first seconds to the final whistle. The odds will be changing throughout the game depending on how the event is progressing. This can give you the chance to be making plenty of bets on the game and hopefully get you some winners. If a pre-match bet has been placed and it’s not doing too well, some in-play bets can be made to try and rescue the situation.
Unibet add even more enjoyment to your live betting experience with an extensive collection of events that have live streaming. All you need is to have some cash in our account and this gives you access to Unibet TV which has coverage of major European football leagues plus action from Brazil, Australia and the USA. Other live streaming sees coverage of tennis, basketball, table tennis, darts and ice-hockey with over 40,000 events having live streaming throughout the year, and of course you can also follow the action on your mobile devices.
The Unibet site also offers the cash out feature. When using this, you do not have to wait for the event to end to get a return on your bet. It’s not available for every event on the site but when it is, your betting experience becomes a lot more interesting. There’s the constant wondering whether to cash out your bet or let it carry on for a bit longer. It’s available for live, pre-match, outright and accumulator bets. When you place your bet, the betslip will indicate whether cash out is available.
Gambling can be fun but like most things in life (particularly enjoyable ones) it can become a problem. That’s why it is important for sites of this nature to take the issue of responsible gaming seriously. Thankfully that is the case at Unibet with lots of measures in place and advice given. It’s good to see the site stating that when it comes to the potential risks of gambling, “it’s our responsibility to make sure you’re (the customer) aware of these risks too.” There’s a whole section dedicated to this issue and it contains several links to groups that can help if your gambling becomes a problem.
The site is a member of the European Gaming & Betting Association (EGBA) and the Remote Gambling Association (RGA) who both encourage safe, responsible online gaming. Unibet work closely with an online service called Gambling Therapy and have a self-assessment test that their site visitors can take.
They also have a Reality Check feature that can be set to show you how long you have been on the site and your win/loss record. Customers can also set deposit limits and either have a cooling-off period or self-exclude themselves.
HOW TO REGISTER WITH UNIBET
To be able to place bets on the site and watch all the live streaming, you need to register with them. Joining the site is a relatively simple thing to do and it won’t take up too much of your valuable time.
They love the colour green on the Unibet website, but the register button stands out well as it’s in yellow. It’s situated in the top right-hand corner of the page and you simply need to click on it and up comes the registration box. The registration process asks the usual set of questions regarding identity, where you live, age and then username and password.
As another part of their responsible gaming policy, all customers are required to verify their account. This is to prove that you are old enough to be playing on the site. All that is required is to send in some documentation that verifies this.
When you sign-up with Unibet, there is a welcome offer that can be received. You are required to make a minimum deposit of £10 but one double that amount is required really because your first sportsbook bet must be one of at least £20 at minimum odds of 1.4 (2/5) and not on horse racing. Once your qualifying bet has been settled, you’ll receive a £10 pre-match free bet and a £10 in-play free bet. The free bets are valid for 30 days from your date of registration. They must be used on selections with minimum odds of 1.4 (2/5) and the stake will not be returned if you are lucky enough to get some more winnings.
There’s also a £20 casino free bet received which has a 35x wagering requirement, so £700 (20x35) will have to be wagered before a withdrawal can be made.
The good news is that all financial transaction with the Unibet site run smoothly and your funds will be safe and secure. There are several payment methods that can be used to fund your Unibet account. These include Visa, Mastercard, Neteller, Skrill, PayPal, Paysafecard and Bank Transfer. Each payment method has its own minimum and maximum deposit levels.
Unibet don’t charge any fees when making deposits and withdrawals. If you use a different currency there may be a currency exchange fee levied. Check with the individual payment methods to see if they do. As mentioned previously, you can set deposit limits on your account. This can be for each day, week, month or year.
When making a withdrawal from your account, it depends on the payment method that is used on how long funds will take to get back to you. There’s also a period of up to 24 hours in which Unibet process withdrawals.
All details of the deposits and withdrawal issues on the site are available in their help section. That also has lots of information about a wide range of issues such as technical issues, queries about promotions and bonuses, game rules etc. More help can be obtained from the Unibet community who may already have faced the same situation that you are asking a question about. There is no telephone support to contact Unibet but their email is firstname.lastname@example.org.