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William Hill Review in June 2026
William Hill is one of the most recognised betting brands in the UK. The bookmaker has a physical presence in the UK, along with a strong online reputation too.
According to some estimates, there are more than 1,400 William Hill shops across the UK’s high streets, making the brand a prominent fixture in British gambling.
Of course, we recognise that betting has become more of an online activity, and William Hill is seen as a trustworthy online bookmaker. We have tested the brand to make sure they are deserving of that status, and to ensure you know exactly what you’re getting from them if you decide to sign up with this site.
So, what’s the deal? Does William Hill offer a welcome bonus? Do they offer ongoing bonuses once you sign up? How do they compare to other sportsbooks in terms of odds and markets? Can you enjoy betting on the most popular sporting events and those that are more niche? Can you watch any of them with live streams?
We have analysed everything in detail with this William Hill review, and in 2026, they don’t appear to be lagging behind any of the other top bookies that have established reputations with UK punters.
With a welcome bonus of £30 in free bets when you make your first £10 bet, you can wager on several sports and markets, including hundreds that can be available when betting live. Add to that the convenience of using various payment methods that are accessible and offer a wide range of limits, and William Hill does well across many facets.
For this reason, we think William Hill is one of the best around in June following our in-depth test.
Global rating of William Hill
13/20
William Hill pros and cons
150+ pre-match markets for most football events
Most football bets include the ‘Impact Sub’ feature
Bet boosts can be found across most sports
The website is extremely responsive
No cryptocurrency options available despite crypto gambling on the rise
eSports markets could be more plentiful
Top features and services on William Hill
Site in English
13/20App
13/20Betting options
13/20Odds
13/20Security & reputation
13/20Customer service
13/20William Hill welcome bonus (new players only)
Type of bonus: Free Bet
Best bonus: £30
Minimum deposit: £10
Withdrawal: Bet £10 and get up to £30 in free bets. Stake free bets following wagering requirements
A major advantage of signing up with William Hill is the welcome bonus available to new customers.
If you take the offer, which doesn’t require a promo code, you can get a £30 bonus in free bets when you place your first bet of £10. You will receive three £10 bets that you can use once your initial bet has been settled.
We tested how easy it is to receive the offer from William Hill as a new customer, and we found that it was very easy to obtain.
We placed a £10 bet on a Premier League match and once it was settled, we were credited with 3x £10 free bets.
Happy to place a £10 wager on an event? Then make sure to read our complete William Hill bonus review to ensure you get the most bang for your buck and don't miss out on this offer!
Take advantage of William Hill promotions
As part of our testing at Wincomparator, we found that William Hill offers several promotions as part of its offering. Along with the welcome bonus, you can find many sport-specific and casino-based promotions being offered by the bookmaker.
Once you register an account and sign up, you can access many of these promos immediately. Simply head over to the ‘Promotions’ link that appears just under the main header of the sportsbook’s desktop page, or find it within the app if you are playing on mobile, and check out what is on offer.
When conducting our tests, we found ongoing offers for football, horse racing, greyhounds, and casino gaming.
We found many to be sport-specific, such as the ‘2 Up’ and ‘Impact Sub’ offers for football betting, or the Best Odds Guaranteed offer for horse racing. We also found money-back offers and boosts.
A nice touch by William Hill is that they also offer free-to-play promos. This isn’t always available at other sportsbooks; the ‘Bonus Drop Boost’ is a daily feature. You can win cash prizes, free bets, free spins, and other bonuses if you’re lucky!
Once you have registered an account with William Hill, we recommend keeping an eye on their promotions section to ensure you take advantage of the offers they regularly offer. This will allow you to obtain as much value from your betting sessions with the bookie. You can find more information on our dedicated William Hill promotions and promo codes page.
Is William Hill a bookmaker for you?
You might be asking if William Hill is the right bookmaker for you. At Wincomparator, we understand that question, and it’s something that we’ve asked ourselves.
We’re here to give you confidence about this sportsbook, as our team of experts believes this sportsbook can meet all your expectations of what a great sportsbook should look and feel like.
If you’re new to sports betting or casino gaming, you can find many helpful articles and access professional live chat features through the Help and Message Us features located in the website’s footer.
Making your first deposit is a straightforward process that takes only moments to complete, with each step featuring easy-to-understand instructions. In fact, we found most aspects featured instructions that make William Hill extremely user-friendly for beginners, including during the registration phase.
What about if you’re an experienced bettor and like to play with larger sums of money? There’s a range of available payment methods to UK players that can cater to these needs.
While each varies in terms of its limits, some allow deposits as low as £5, while others offer a maximum of £99,000. Withdrawals can also range, with figures from £5 to £35,000 or even £80,000 (Skrill) in some cases.
With all bases covered, this makes William Hill an appropriate sportsbook for most bettors.
William Hill registration: how do I create an account?
To create a William Hill betting account, you simply need to follow a very straightforward process. You can trust us on its simplicity, as we created a new registration during our review to ensure it remains as easy as we remember.
Whether you decide to create an account on your desktop, mobile, or tablet using the William Hill betting app, you’ll only need to ensure you can provide accurate information about yourself.
We do recommend having documents that can verify your identity, such as a passport, driver’s licence, and a utility bill dated within the past 3 months, as this can help speed up the process. Most bookies will complete verification automatically, but having these to hand can be helpful.
So, ready to make a William Hill account? Follow these steps (if you need more information, scroll down and you’ll find these steps laid out in more detail):
- Go to Williamhill.com: You’ll need to go to the bookmaker’s website first if you’re using a web browser. You need to click on this redirect link, which is 100% secure.
- Click on Join: To create an account, you’ll need to go to the top right-hand corner of the betting site, where you’ll see a ‘Join’ button in a shade of gold. Click this to begin the process.
- Select the Bonus: You’ll need to make a decision about the bonus you want to claim before starting the process. Make sure to do this, as you may miss out on it later. Hit ‘Let’s Begin’ once you have selected the one that suits you.
- Fill in the William Hill form: A registration form is displayed that will feature three (3) steps that you must complete. Complete these as accurately as possible by providing correct information about yourself.
- Start playing: Your new William Hill account should be live once you complete the steps above. You will need to provide the supporting documents mentioned above before you make your first withdrawal as per UKGC Know Your Customer (KYC) regulations. It’s advised to do this as soon as possible. You can begin betting immediately after the account creation and once you have deposited funds.
In just a few minutes, you’ll have created your new William Hill account.
If you’re still unsure or get stuck, read the following section, as this will provide an in-depth description of each step and what to do to ensure you don’t make any mistakes. Alternatively, you can skip to explore the rest of our review.
Step 1 in detail: Go to Williamhill.com
If you’re excited about what William Hill can offer and how the sportsbook can potentially enhance your sports betting experiences, simply do the following:
Go to the operator’s official website by clicking this direct link. We’ve provided you with a link to help you avoid heading elsewhere or being tricked by fake sites. We’ll only ever provide you with links that you can trust 100%.
Step 2 in detail: Click on Join
Once you land on the William Hill sports betting site, you’ll need to register an account. You can do this by searching for the golden ‘Join’ button that appears in the top-right corner of the website.
Click on this button, and you’ll be greeted by a pop-up window that allows you to begin the process. You’ll find instructions in this window, all of which provide details about what to do to create your account successfully.
Step 3 in detail: Select the Bonus
Immediately after clicking on the ‘Join’ button, you should notice that there’s a navy and gold box that appears at the top of the pop-up window. This is where the available welcome bonus is located.
You must click on the one that you want to select at this stage of the process, otherwise you could potentially miss out on this promotion. Simply click on the offer that you want to claim, and it will highlight it as ‘Offer applied’.
Once you do, scroll down further, and you’ll find a blue button labelled ‘Let’s begin’. Click this to officially start the William Hill registration process.
Step 4 in detail: Fill in the William Hill Form
This is where you’ll begin to provide information about yourself.
You must accurately fill out the requested fields. If you do not, this can affect your ability to register an account, as your information won’t be able to be verified. This means you must enter your name, date of birth, address, and phone number correctly.
We recommend double-checking this info before moving on to the next step to avoid potential issues.
There are three pages to complete as part of the process.
The first page
You will notice that the first step is ‘About You’. Here, you’ll be asked in the following order to provide:
- Your email address
- Your mobile number (including area code - +44 for UK)
- Your title (Mr, Mrs, Ms, Miss)
- First Name and Last Name
- Date of Birth (DD/MM/YYYY - i.e. 27/08/1992)
- Country of residence (United Kingdom - this can be changed if required)
- Your address
Communications from William Hill can be sent to your mobile and email address regularly, although you can alter your preferences within your account once it has been set up. It is mandatory that the person who opens the William Hill account is the same person who holds the bank account that will be used.
Once you provide these details, you can progress to the second page.
The second page
The second page is all about setting a deposit limit. It’s a simple tick-box exercise and one that doesn’t take too long to complete.
You have the option to set one (which is something that we strongly recommend), or you can continue by clicking on the ‘No, I’ll set it up after’ option.
If you opt to set a deposit limit, you’ll be asked to set your time period for the limit (daily, weekly, or monthly), as well as your maximum limit in GBP.
William Hill also restricts the maximum deposit limit as part of its commitment to responsible gambling for new accounts, with the following:
‘This is for 30 days from account creation and is based on your age:25+ = £2,000’
If you decide to click on the option to do it later, you can update your deposit limits from the home screen.
The third page
The final step of the registration process is where you complete the finer details of your William Hill betting account.
You will be asked to set a username. This must be between 6 and 15 characters and may only contain letters, numbers, and underscores.
You will also be asked to create a password that must meet the following conditions:
- Be between 8 and 15 characters
- Have a letter, a number, and one special character (like !, @, or #)
- Not include your name, username, or birth year
The next step is to set a security question and provide an answer. Questions can be the following:
- My favourite player
- My first pet’s name
- Spouse’s middle name
- Anniversary date
- Mother’s date of birth
- My first school
- My first car
These are all questions that are personal to you and would only typically be known to you and a loved one. They can help to enhance the security of your account. However, it’s important to avoid making the answer too easy to guess.
You’ll then have the opportunity to set your marketing preferences and how you want to receive communications from William Hill. You can also decline to share your details with social media companies by clicking the box.
Lastly, you’ll need to click on the ‘Join William Hill’ blue button at the bottom to complete the registration process. By doing this, you’re confirming that you are 18 or over and accept the terms & conditions, privacy notice, and age & verification policy of the sportsbook.
Step 5 in detail: Start Playing
Once you click this button, and provided you have entered all of your information accurately, you should have successfully registered for a new William Hill betting account.
You now have access to the sportsbook in its fullest, meaning you can begin to make deposits into your account and start placing bets on whatever events you want.
To make a deposit, simply click the golden button at the top-right that says ‘Deposit’. Here, you’ll see a pop-up window open up, where you will be provided with available deposit methods and instructions that you can follow to add funds to your account.
Before placing a bet, we also recommend ensuring you validate your identity. In doing so, you can make withdrawals. This is where you may be required to provide supporting details, including a driver’s licence or passport for photo ID purposes, as well as a utility bill dated within the last three months to prove your address. Use the Auto Verification Tool that is offered.
Once this is complete and William Hill verifies your account, you can withdraw funds using your selected method. William Hill aims to complete the verification process as quickly as possible, and in our tests, this proved to be within 48 hours.
We remind you that without validating your account, you cannot withdraw any winnings, including those from your welcome bonus. So make sure you got everything right!
William Hill payment methods
So, now you’re ready to make a deposit. What options are available to use?
Thankfully, William Hill offers several options you can use with ease, each with a favourable minimum deposit amount.
In the UK, you can use debit cards, William Hill shops, PaysafeCard, PayPal, Skrill, Neteller, Apple Pay, and Fast Bank Transfer. With a range of methods available, we like this a lot, as it gives you flexibility and control to make payments however you want.
What we don’t like is that you cannot use cryptocurrency. This can be considered a major downside, especially as crypto gambling continues to be on the rise and gaining popularity.
You may already be aware, but we also think it’s worth noting that you cannot use a credit card for transactions. As of 14th April 2020, the UK Gambling Commission banned the use of these cards to protect vulnerable players from betting with borrowed money and potential financial hardship.
William Hill doesn’t charge any fees for deposits or withdrawals, and transactions are typically processed quickly. Look at the table below for an overview of each available option.
Deposit methods
Method
Minimum
Maximum
Fees
Delay
£5
£99000
Free
Instant
£5
£99000
Free
Instant
£10
£25000
Free
Instant
£10
£80000
Free
Instant
£10
£5500
Free
Instant
£5
£99000
Free
Instant
£10
£10000
Free
Instant
£5
£99000
Free
Instant
£10
£200
Free
Instant
£10
£10000
Free
Instant
£10
£8400
Free
Instant
Withdrawal methods
Method
Minimum
Maximum
Fees
Delay
£5
£33000
Free
1-3 working days
£5
£33000
Free
1-3 working days
£5
£30000
Free
Same day
£5
£80000
Free
Same day
£10
£5500
Free
Same day
£5
£40000
Free
1-3 working days
£5
£10000
Free
3-5 working days
£5
£40000
Free
Instant
£25
£99000
Free
3-5 working days
£5
£10000
Free
3-5 working days
£5
£99000
Free
Same day
Review of the Williamhill.com website
The William Hill website is very user-friendly, with a clean layout provided that is very easy on the eye. This is extremely important, as an overwhelming layout or colour scheme can turn an experience negatively very quickly. If you’ve ever been on a website that is cluttered, has too many moving parts, and is too bright, you’ll know exactly what we mean.
On top of the clean layout, everything is placed in an area that is easily navigable. You can find everything you want with ease, which, combined with the fast loading speeds offered, is a huge benefit when placing bets on live sporting events such as football matches or horse racing.
So, how does the Williamhill.com website provide you with a great platform?
You can easily access whatever sport/event you want to bet on from the side panel. William Hill has listed each of the 34 options available in a useful A-Z menu, while you can access the most popular options just above it for an even quicker experience. For instance, if you want to bet on football, you can click on the option in the most popular menu, rather than scrolling down to ‘F’ and finding football.
Each sport/event has several markets. As part of our tests, we examined the markets that were being offered across the most popular options, including football, tennis, and rugby union. During our tests, we noted that each of these sports had several markets within specific events. For example, you could bet on a Premier League game and be met with almost 200 prop markets to place a bet on. It’s not as in-depth as for other sports, but select tennis and rugby union matches offered 30-50 prop markets.
Making a bet is simple and quick. To make a bet at William Hill, all you have to do is tap your screen or click on your mouse a few times. If your event is on the homepage of the website, even fewer clicks/taps are necessary. Simply select the odds being shown, and a betting slip will appear in the bottom right of the screen. Here, you can set your stake and then confirm the bet.
Live odds are updated quickly. If betting on live events in-play, you will find that odds are updated quickly, even when they’ve been added to your betting slip. This is a great feature from the sportsbook, as this means you can potentially capitalise on additional value when the lines move.
Why download the William Hill Sport application?
Using our smartphones for betting has become almost the norm. With the accessibility and immediacy these devices offer, betting is now available at our fingertips.
This has been further helped by the availability of betting apps. As one of the biggest names in the industry, it’s no surprise that William Hill has a standalone app that you can download to enhance your betting sessions.
While a mobile web browser can offer a seamless experience, the app also ensures you can enjoy the very best sessions on a mobile device. We found this to be the case during our test, with the William Hill app being well-designed and placing an emphasis on user experience.
You can find the app available for both Android and iOS, with everything the bookie has to offer on its website available within it. One thing that we did notice when using the app was that while the website offers fast loading times, the app appeared to offer even quicker speeds.
So, what can you do with the William Hill app? Anything you want.
You can place bets pre-event or live with ease. You simply tap the odds you like, add them to your betting slip, set your stake, and then confirm the bet. You can access your account and manage it, make deposits, and request withdrawals. You can even access detailed markets, live streams, and statistics, where available, for events that support them.
We fully endorse this app, as it is practical for betting and offers a secure experience.
How do I download the William Hill application on Android?
Want to download the William Hill app but not sure how? Don’t worry, it’s very easy!
In the UK, you can download the app from the Google Play Store. We’ve highlighted all of the steps to take to do this. We’ve also provided a step-by-step guide in case you can't find it or want to download the APK file.
If William Hill is available on the Play Store
With sports betting sites authorised on the UK’s Play Store, it’s very simple to find the app and download it.
- Go to the William Hill website. You should go immediately to the bookie’s website using a direct link and create your player account (if you haven’t already). If you’re signing up for the first time, remember that there is no promo code needed. Check out the process here.
- Go to the Play Store: Once registered, go to your Google Play Store.
- Look for William Hill: Search for the William Hill app and start the download.
- Use the app: Once downloaded, log into your William Hill account on the app and start using it!
If William Hill is not available on the Play Store
If, for whatever reason, you can’t find the William Hill app available on the Play Store, you can still download the APK file. Follow these steps:
- Create your William Hill account: Create your betting account by using this secure link. You can create your account by following the steps we outlined earlier.
- Allow downloads from unknown sources on your phone. You need to go into your Android device’s security settings and allow the downloading of files from unknown sources.
- Search for the APK file: Go to your chosen search engine and search for the William Hill APK file. Only use a site that you can trust.
- Download: Hit download on the site to get the file sent to your phone.
- Open the app: Once the download has been completed, open the app and log in using the account you created earlier. Then, you can start betting.
How do I download the Bet365 application on iOS?
If you’re an Apple iOS user, then simply head over to your App Store to download the William Hill betting app. You can download it for your iPhone, iPad, and Mac.
- Go to William Hill: Go to the operator’s official website using this link and create an account within a few minutes. Follow our steps above.
- Go to your App Store: On your chosen device, go to the App Store once you have your account.
- Search for the app: Input William Hill into the search field and download the app when you find it.
- Open the app: Once the download has been completed within a few seconds, you can open it and log into your William Hill betting account.
Our in-depth look at William Hill's sports betting service
William Hill offers a comprehensive range of betting options. You can bet on anything that you can think of with this bookmaker, with many of the leading sports being packed with several markets.
For instance, football events can have markets that are in the hundreds, while basketball and tennis can feature several, too. Even less popular sporting events can feature multiple markets per match, allowing you to wager on different elements of a sport and potentially maximise value.
This is what we found when conducting our test in June at William Hill.
Sports open to online betting at William Hill
When it comes to the sports that you can bet on with William Hill, you will find it difficult to find one that hasn’t been listed. While William Hill excels in the biggest disciplines that are popular with UK bettors, they also provide excellent coverage across niche sports.
At the time of our test, the site listed 34 sports that you could wager on. This includes eSports, Virtuals, and TV/Specials.
Football Tennis Basketball Rugby American Football Baseball Handball Volleyball Ice Hockey Rugby League Futsal Table tennis Boxing Darts Greyhounds Snooker
This list is not exhaustive. You can find many others available to wager on that aren’t being shown, including motor sports, rugby league, and rugby union, as well as ice hockey.
To find out about all the disciplines open to betting in your country, please visit the williamhill.com website.
Competitions open to betting at William Hill
Now let's talk about the competitions you can bet on.
With William Hill, you can bet on hundreds of competitions and tournaments across many of the most popular and biggest events. This is something that we saw when we tested the site at the beginning of June.
In the football markets, we found 174 competitions available to bet on, with all of the major domestic leagues, European competitions, and international tournaments covered. We also found many niche leagues available to bet on, including Mauritania Division 2, Nepal National League, and Rwanda Women’s League.
In the tennis section of the site, William Hill offers odds across many of the biggest tournaments and the smaller events. This includes the Grand Slams, as well as the Masters 1000, while we also found ATP and WTP tournaments (500,250), ATP/WTA Challenger Tour, and ITF matches for both men and women.
For the basketball section, we found during our William Hill test that it is possible to bet on games and futures across the NBA, NCAA, Australian NBL, Brazilian NBB, EuroLeague, EuroCup, European Champions League, Greek Basketball League, Korean KBL League, and Polish PLK, among many others. The NBA games offered around 130 markets during our test, highlighting William Hill's excellent coverage of this sport.
With the variety being offered by William Hill, it’s hard to find a betting site that is better. You can learn more about what this site has to offer on your favourite sport by visiting the site.
Types of bets available
As we alluded to earlier during this William Hill, we’re very pleased with the range of markets and types of bets that can be found at the bookmaker.
You can find all of the main prop bets within the biggest and most popular sports. You can also combine many of these with different bet types, helping you to maximise potential value. For instance, you can place a single bet, or you can create an accumulator or build a bet with ease and enjoy the betting experience you want. We will tell you more here.
So, what bets can you find across the most popular sports at William Hill? While it’s impossible to list them all because of the 100s of markets that can be offered, we’ve highlighted some of them below:
| Football Bets | Tennis Bets | Basketball Bets |
|---|---|---|
| Full-Time Result | Match Winner | Money Line |
| Double Chance 1x2 | Set Winner | Spread |
| Goals Over/Under | Match Handicap (Games) | 1st Half Winner |
| BTTS | Total Games | 1st Quarter Winner |
| Player to score | Total Sets | Player Points |
| Correct Score | 1st Set Winner | Player Assists |
| Half Time/Full Time | 1st Set Total Games | Player Rebounds |
| Handicap Result | Total Tie Breaks in Match | Total Points (Over/Under) |
| Corners | Ace Totals | Match Result and Total |
| Cards | Double Faults Totals | Winning Margin |
Outright betting at William Hill
You can enjoy outright and futures at William Hill if you prefer to place a bet on an outcome that won’t be settled in the immediate future.
For instance, you can choose to bet on the winner of a competition when placing a wager on a football event. For example, you can make a bet on the winner of the World Cup before the tournament begins, or you can place a wager on who you think will win the Premier League before a ball is kicked.
It’s possible to wager on player-specific futures with William Hill, as you can wager on top goalscorer markets, MVP markets, and next manager odds.
William Hill offers futures across many of its sports, with competitive odds possible to find throughout. When we completed our review in June, we were left impressed by the odds that could be found across football, basketball, and tennis betting futures.
Special bets
On top of offering sports, William Hill gives you access to betting on other events. These are known as specials, which the team at Wincomparator always finds very interesting!
At William Hill, it is possible to bet on real events like specific country lotteries, politics (such as betting on the next Prime Minister, London Mayor, exit dates, etc), as well as TV specials like reality shows (Love Island, BGT, Eurovision Song Contest) and the Academy Awards.
These specials really help to set William Hill out from many of its competitors in our opinion, with value often possible to find with these betting markets. It’s a huge plus for us.
Odds offered on William Hill
While testing the bookmaker, we were pleased to see that the odds offered consistently provided value.
We recognise that this is almost the #1 priority for many when looking for a bookie to join, as they want to maximise profit on a correct bet. Indeed, it’s only natural to want and demand this. As a result, it’s a crucial part of our testing.
We found William Hill excels in this regard, offering value against odds across many of the sports that it offers.
During our tests in June across popular sports, you can see that William Hill offered good value compared to other bookies we have reviewed and tested. Of course, there were some odds that were arguably better at other bookies (which can be normal), but we also noted how they are close to other established names in the UK market for this specific match.
This is another major plus for the bookmaker!
Close-up of William Hill's football offer
We focused on William Hill’s football betting offer, as we recognise and appreciate that this is a big area of focus for many punters in the UK.
During our test, we found the following:
- Several competitions to bet on. You can find almost 200 competitions and tournaments to bet on with William Hill. These include many niche men’s, women’s, and youth leagues.
- Huge variety of football bets. In a single football match, you can find hundreds of different possible bets to make at William Hill. For example, our test revealed that Premier League matches could offer between 130 and 230, depending on the game.
- Bet Builder feature. Once you selected the match you want to bet on, we found it was possible to build a bet within the event, making it easy to combine several outcomes together to give you one return from one stake.
- Promotions. We found many promotions being offered across football betting with William Hill. You can enjoy acca boosts, use the ‘Impact Sub’ feature if your player has been substituted, enjoy boosted winnings on bet builders, and be paid out early if your team goes two goals ahead. You can also tweet William Hill your bet and potentially get the odds boosted.
Football betting at William Hill is very hard to match at other top sportsbooks.
eSport betting at William Hill
As we highlighted earlier, we found that it is possible to wager on eSports at William Hill. You can bet on a number of different games, with many featuring several markets.
To access eSports at William Hill, simply click on the dedicated section that is offered.
You can bet on the following games at William Hill:
- CS2
- LOL
- Valorant
They also write on their site that they offer the following:
- Dota 2
- StarCraft 2
- King of Glory
At the time of our test, these were the only events that were available. This may improve when more competitions are taking place.
As we looked at the available markets, we found it is possible to bet on several different outcomes within certain events. For instance, in a LOL event, we found it was possible to bet on markets like match betting, map winner, total maps played, and correct score. Handicaps were also available, thus giving you plenty of options to consider.
If eSports betting is something you’re interested in, William Hill does well to cover you.
William Hill Live: what is the live betting range worth?
Live betting is among the most popular activities among UK punters, with many liking to react to what they see during events. This can provide them with additional value in the odds, especially if something unexpected happens, such as an underdog going ahead or outperforming expectations.
William Hill’s in-play betting experience is exceptional. You can enjoy quick load times, ensuring you can access bets in a timely manner and take advantage of potential value opportunities. We’ve already highlighted how the layout of the site is friendly, and this helps to enhance the overall experience that is enjoyed when betting on live action.
Again, we also highlighted how well William Hill does in terms of the markets that are offered, especially across popular sports. They offer live betting across all sports that they have on their sportsbook (34 at the time of review), providing punters with excellent coverage.
In addition, William Hill is able to offer live streams for many sports, including some of the more niche options. For instance, they offer streams when betting on tennis, NBA games, and others.
The variety on offer is exceptional, and while plentiful, it remains competitive. Some bookmakers can focus on offering as many markets as possible, but forget to remain competitive. There are no concerns with William Hill about this in our mind!
Features and services available at William Hill
William Hill continues to make itself a leader in the British gambling industry due to the features that they regularly offer to punters. With the operator offering features that others have trouble doing so at times, it’s no surprise that they have such a positive reputation.
We think the following features are worth recognising below.
Live video streaming
As highlighted before, William Hill offers a live stream service that you can access once logged in. Live streaming is free to active logged-in users, subject to broadcaster territory restrictions; this is a major plus, as many bookmakers require an active bet to be placed for the stream to be viewable.
We also like that it is possible to filter events by whether they offer live streaming or not. To do this, simply go to the ‘In Play’ section of the site in the side panel, and then toggle the button for live streaming to the right.
During our test, we found that there were a handful of tennis matches available, with a number of ATP Challenger Tour events taking place.
It’s perhaps important to acknowledge that streams can be subject to licensing reasons, so you may not always find one available for specific events.
Cash out
You can use the cash out feature at William Hill. This is something that has become a widespread feature across the UK betting industry over the last decade, but it’s still one that can be used to maximum effect here.
The feature allows you to minimise the amount of risk with each bet, allowing you to take a slice of the return (and ending the bet in the process), rather than having to wait for the outcome to happen.
At William Hill, it’s worth noting that, at the time of our review, Partial Cash Out isn’t available, which is a bit of a negative for us. They do state that they are working on implementing it as quickly as they can following the upgrade to their new platform.
The Bet Builder
We highlighted earlier how it is possible to use a bet builder at William Hill. The operator makes it very simple to use, allowing you to create your own bet and build one that can return potentially significant odds.
All you need to do is click on the ‘Bet Builder’ option that is available on eligible bets, and add your selections to your betting slip. Set your stake, and then place the bet. Keep an eye on it and use the cash out and live stream features (if available) to reduce risk and maximise potential returns.
So, how does a bet builder look as an example?
Taking football as an example, it could consist of betting on a specific team to win the game, selecting the total number of goals, total cards, a specific player to score, etc. William Hill allows you to have anywhere between 2 and 14 selections.
William Hill's other gaming ranges
While sports betting may be the primary reason for using William Hill, the bookmaker offers an all-round service when it comes to online gambling.
You can find many casino games from leading software providers in its ‘Vegas’ section, with industry-leading slots to table games. For example, it’s possible to find games from Blueprint Gaming, including their iconic Fishin’ Frenzy series, and the classic Starburst from NetEnt.
You can also enjoy live casino games in the ‘Live Casino’ section of the site, with several roulette and blackjack tables possible to hit. You can play bingo and poker at William Hill, with multiple options including WH Bingo Rooms and Casino Hold’em Poker.
In the sportsbook, you can place bets on virtuals with horse racing, football, and greyhound events offered. Horse races and greyhound races are run every two minutes, while there is a new virtual football match to bet on every three minutes.
To check out the full offering at William Hill, you can visit the site.
William Hill Support: our opinion on customer service
Sometimes overlooked by punters, a good sportsbook should offer a high-level of customer service as standard. It’s very easy to just assume that a site will offer a good service because money is at stake, but some fall very short.
During our review, we found that William Hill isn’t one of those. They are an operator that you can trust to deliver if you need assistance. Admittedly, while we hope this is a rare occurrence, it’s great to know where to go if you do need help.
We found the following options available:
- William Hill Live Chat available 24/7 by clicking the ‘Message Us’ button in the footer
- Email customerhelp@williamhill.co.uk (responses are aimed to be within 48 hours)
- Phone 0117 463 6054 (Mondays to Sundays - 8 AM to 10 PM)
- Postal (Retail Contact, Evoke Plc, Bruntwood SciTech, 100 Wellington St, Leeds, LS1 4LT
- In Shop
We think it could be a great addition to their customer service if they were to offer support through social media channels, given that most people in the UK use at least one platform.
During our test, we found that William Hill was extremely responsive when we had a question. The live chat was of a high standard and helped us to resolve our query very quickly about payment options, while the email channel saw a response be received within the 48 hours stated.
We would advise using the live chat feature if you need more immediate assistance, but nonetheless, we were pleased with what we received.
Security: is William Hill reliable?
William Hill is as safe and secure as British bookmakers come for UK punters.
There were concerns in 2023 when Evoke (formerly 888 Holdings) were having their licence reviewed by the Gambling Commission about a number of alleged offences. The company has also been fined heavily twice by the Gambling Commission:
- Fined a record £7.8 million in August 2017 after more than 7,000 customers could still access their accounts despite using the self-exclusion tool.
- Fined £9.4 million in March 2022 after an investigation revealed anti-money laundering (AML) and social responsibility failings.
Still, they’ve improved their act and cleaned themselves up, which is why they continue to hold a UK licence. They operate under licence No. 99191. For bettors outside of the UK, Northern Ireland, Jersey, and Gibraltar, William Hill is licensed by the Malta Gaming Authority, highlighting how trusted they can be.
Each page of the William Hill betting platform is protected with encryption technologies, ensuring your data is secure at all times. You are also protected by the laws that are in place in the UK.
You can also benefit from the responsible gambling tools that William Hill implements. Click on the ‘Safer Gambling’ link in the footer to access a dedicated section, highlighting all of the resources that are available.
You can manage these tools yourself within a few clicks by clicking on the shield that is located next to the gold ‘Deposit’ button when logged in. Here, you can set limits, create reminders and reality checks, as well as being able to close your account.
We find these tools incredibly essential, and the ‘Safer Gambling’ hub is very useful.
Our verdict on William Hill (reviewed in June 2026)
After completing our William Hill test in June, we can strongly recommend that you sign up to the bookie if you’re looking to enhance your sports betting experiences.
We believe William Hill offers an incredible betting platform, with all of the biggest sports to bet on, featuring several markets and competitive odds. Even niche markets stand on their own when compared to other options.
We like that there are live streaming options available, as well as how fast and responsive the platform is on desktop and mobile.
If you’re looking for a top sports betting site to use in June, Wincomparator thinks William Hill could be the perfect site for you.
Please Gamble Responsibly
