New customers only | Commercial content | 18+ age limit | T&Cs apply

The Best Betting Sites

Wincomparator aims to present the sites of the best bookmakers, as approved by the Gambling Commission, so that you can best enjoy your betting experience. All the bookmakers provided have a responsible gambling policy, and are some of the best betting sites on the UK market - Enjoy it!

  1. 1


    Bet365 - the best betting site in the market

    Discover Bet365 and bet on several football and other sports competitions. Today it is one of the best places to bet online. Bet365 is currently the market leader in betting worldwide, with a large number of customers in many countries. Their betting offer pre-match or live is very extensive. In addition, this operator broadcasts, on its live streaming television channel, many competitions .

    Read the complete review Bet365
  2. 2


    Welcome Bonus of up to €130 with promo code

    1xbet is an up-and-coming Russian bookmaker that has grown in popularity among fans of online betting since its establishment in 2011, and is fast becoming one of the most popular online bookmakers on the market.

    Read the complete review 1xbet
  3. 3


    Bonus up to €100!

    Founded in 2020, Betobet currently operates with a Curacao eGaming license and has offices based in Curacao as well. The services on offer include a sportsbook, casino and table games, live betting, virtual sports and more. The bookmaker is available in many different countries and they accept players from all over the world with a few notable exceptions.

    Read the complete review Betobet
  4. 4


    Betwinner is one of the best sports betting sites around. Try it out now!
    Read the complete review Betwinner
  5. 5


    100% Welcome Bonus of up to €122

    22bet was established in only 2018, but this Russian bookmaker has developed and expanded its offering since its establishment just over a year ago. Having attracted customers from across Europe, this newcomer is quickly rising amongst the ranks of online betting sites.

    Read the complete review 22bet
  6. 6


    Vbet Welcome Offer of up to £20 in free bets and 20 free spins

    The Vbet sportsbook offers its customers a fantastic set of betting opportunities. It also has a good welcome offer that can see you receive £10 in sportsbook free bets, a £10 casino bonus and 20 free spins.
    Read the complete review Vbet
  7. 7


    Welcome Bonus of up to 130 dollars (€100)

    Melbet has been rightfully gaining the reputation of being a very good online gambling site to register with. They have betting opportunities galore and a welcome bonus that can see you receiving up to  130 dollars (€100).
    Read the complete review Melbet
  8. 8


    Up to £20 Free Bet Bonus

    Bwin has been listed on the Vienna Stock Exchange since 2000, on the ATX index. The bookmaker offers online betting...

    Read the complete review Bwin
  9. 9


    £30 bonus available!

    William Hill is a historic bookmaker in the UK, it was created in 1934. William Hill has been online since 1998 and holds a license...

    T&C: New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

    Read the complete review William Hill
  10. 10


    £40 Bonus!

    Unibet was founded in 1997. The bookmaker is now part of the European Betting Association (EBA) and is part of the RGA. Their welcome offer can see you receive a free bet worth up to £40 as well as a £10 casino bonus.

    Read the complete review Unibet
  11. 11


    £50 in bonuses Offered

    Betfred who were known as Dones before being started by Peter and Fred Done in 1967. Petfre Limited is the operator of the Betfred website.

    Read the complete review Betfred
  12. 12


    Up to £100 Bonus and €30 in free bets

    Betsson is a growing bookmaker, that has more than 40 years of experience in the gaming market. The Swedish group Betsson AB owns Betsson Malta Ltd and the site has a welcome bonus that can see you receive as much as €100, €30 in free bets and up to 600 free spins.

    Read the complete review Betsson
  13. 13


    Up to €100 Free Bet Bonus

    Shangri La were founded in 2016 and have become an extremely popular site to visit.
    Read the complete review Shangrila
  14. New customers only | Commercial content | 18+ age limit | T&Cs apply

Bookmakers: The basics to know

Before going into how we determine the best bookmakers on the market, it is important to remind ourselves of the nature of a bookmaker. Also known as betting sites, or more colloquially as 'bookies', these operators specialise in online betting - which can be on popular sports such as football, tennis or basketball, or on any other sports discipline that is authorised under the Gambling Commission (the UK body that regulates sports betting).

Specifically designed to appeal to a wide audience, these bookmakers are primarily intended for sports enthusiasts. It is often the case that these bettors are drawn to major games, but it is not uncommon to bet on smaller meetings also. On a great variety of sports events many different bets are offered by bookmakers, which are calculated in accordance with probability. By betting on these different odds, a bettor can earn on successful wagers. It is often the case that the best online betting sites will be those that offer the best potential winnings - Logic.

Check out the Bet365 Bonus!

How to determine the best online betting site?

As there are a great number of bookmakers currently operating in the market, it can be difficult to navigate the waters to choose the best operator. For this reason, particularly to advise you and offer you the best sports betting experience, we have established a ranking of the best online bookmakers, based on an objective and rational analysis. You will find this ranking above.

So, on what elements should be based our determination of the top betting sites, and therefore those who deserve an online subscription. According to our experts, there are several factors to take into account.

Firstly, as we have already mentioned, it is the odds offered that play a large role in the evaluation of different betting sites. When the odds offered are higher, the potential gains of a bettor are increased, and it is bookmakers who regularly offer the best odds on all sports that stay at the front of the pack. As such, it is one of the most important criteria that we consider when ranking the best bookmakers.

Secondly, the reputation of a sports betting site must also be considered before opening an account. Indeed although the licenses issued by the Gambling commission give an indication of security to punters, it is also recommended to register with a bookmaker that has a good reputation to ensure a 100% secure betting experience, with no problems on the horizon. Thus in our ranking, we have only included operators that fulfill all the necessary criteria related to betting security - for peace of mind.

Next, the general bookmakers offers of a betting site are considered. For example, the rating here is based on offerings such as betting sign up offers; types of bets offered, sports bets available, live betting interface (In-play betting), or the quality of the website - whether on mobile or desktop (graphics, handling etc.). Thus the more a bookmaker offers, at a high quality, for varied bets the higher the rating that will be attributed to the site. Also very important, our ranking of the best bookmakers is also based upon the relationship between the operator and its customers. Customer Service, methods of payment available, response to customer questions and even social media presence are some of the many aspects that have been analysed by our team to contribute to the overall ranking of a bookmaker.

Finally, by combining all these different parameters, our specialists have managed to establish a classification of the best sites available to bet on today - a ranking which will be updated each week following a re-evaluation of the aforementioned criteria. You can bet with peace of mind - Wincomparator has taken care of everything.

Check out Bouses available at William Hill!

Why register with all the best bookmakers?

Selected from the multiple sites offered on the UK market, the best bookmakers listed in our rankings am have their own advantages, and each deserve your registration. In any case, you will benefit from registering with all these sites to increase your potential winnings, as we will now explain.

Whether to bet on the best odds available in all circumstances, to take advantage of the various bookmakers sign up offers (e.g. free bets, bets refunded, no-deposit bonuses, etc.), or simply to have access to different promotions every week (including bets offered, boosted odds, jackpots, challenges, etc.), opening an account at all the sports betting sites presented in our ranking will undeniably be the best thing to do.

By having a player account with all of the best bookmakers in UK, you will benefit from all the advantages of each site to provide you with the opportunity of receiving the best possible gains throughout the year. For example, if you want to bet on a certain teams victory against another, but you are not registered with the operator which offers the best odds, you will automatically miss out on a few pounds. Such a situation would obviously not have occurred if  you had opened a playing account with all the best operators in the market, one of the many benefits that exist from opening player accounts with a number of sites.

The final word: Register with all the betting sites included in our ranking. Regardless of the order in which you register, they are all among the best sites to bet at this time. So don't hesitate, it takes only minutes to register!

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