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New customers only | Commercial content | 18+ age limit | T&Cs apply

The Best Betting Sites

Wincomparator aims to present the sites of the best bookmakers, as approved by the Gambling Commission, so that you can best enjoy your betting experience. All the bookmakers provided have a responsible gambling policy, and are some of the best betting sites on the UK market - Enjoy it!

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    Bet365 - the best betting site in the market

    Discover Bet365 and bet on several football and other sports competitions. Today it is one of the best places to bet online. Bet365 is currently the market leader in betting worldwide, with a large number of customers in many countries. Their betting offer pre-match or live is very extensive. In addition, this operator broadcasts, on it's live streaming television channel, many competitions .

    Read the complete review Bet365
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    250% Bonus up to £30

    William Hill is an historic bookmaker in the UK, it was created in 1934. William Hill has been online since 1998 and holds a license...

    T&C: New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

    Read the complete review William Hill
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    Up to £30 Welcome Bonus

    888Sport is one of the oldest bookmakers present on the online sports betting market, having gained popularity amongst customers since it's establisment almost 10 years ago. Regulated by the UK Gambling Commission, it is one of the most trusted sports betting sites on the market.

    Read the complete review 888Sport
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    Up to £10 Free Bet Bonus

    Bwin has been listed on the Vienna Stock Exchange since 2000, on the ATX index. The bookmaker offers online betting...

    Read the complete review Bwin
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    £30 Bonus

    Betway is a bookmaker that belongs to the group Carmen Media. The Betway site is regulated in Great Britain by the Gambling Commission. Outside of Great Britain is regulated by the Malta Gaming Authority. 

    Read the complete review Betway
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    A very good bookmaker to discover

    Bet-at-home is a licensed bookmakers, the company is based in Austria and Malta. They aspire to be one of the leading online bookmakers in Europe. They are constantly growing and working to continue to being great offers to their customer. They guarantee excitement and entertainment at bet-at-home.com.

    Read the complete review Bet at home
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    £30 Bonus

    Unibet was founded in 1997. The bookmaker is now part of the European Betting Association (EBA) and is part of the RGA...

    Read the complete review Unibet
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    £30 Bonus

    Betsson is a growing bookmaker, that  has more than 40 years of experience in the gaming market. The Swedish group Betsson AB owns Betsson Malta Ltd which...

    Read the complete review Betsson
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    £30 in Free Bets Offered Bonus

    Betfred who were known as Dones before being started by Peter and Fred Done in 1967. The Petfre Limited is the operator of Betfred.

    Read the complete review Betfred
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    Discover Karamba and grab a £10 free bet

    Sign-up now to the excellent Karamba sportsbook. There’s a wide selection of betting opportunities on sports events. You can be placing bets 24/7 with global coverage of all the top sports out there. The site has a great selection of promotions including bonuses on winning accumulators and plenty of in-play betting. Their exclusive KARAMBOT can help get you winners so don’t hesitate to become a Karamba sportsbook member.

    Read the complete review Karamba
  11. New customers only | Commercial content | 18+ age limit | T&Cs apply

Bookmakers: The basics to know

Before going into how we determine the best bookmakers on the market, it is important to remind ourselves of the nature of a bookmaker. Also known as betting sites, or more colloquially as 'bookies', these operators specialise in online betting - which can be on popular sports such as football, tennis or basketball, or on any other sports discipline that is authorised under the Gambling Commission (the UK body that regulates sports betting).

Specifically designed to appeal to a wide audience, these bookmakers are primarily intended for sports enthusiasts. It is often the case that these bettors are drawn to major games, but it is not uncommon to bet on smaller meetings also. On a great variety of sports events many different bets are offered by bookmakers, which are calculated in accordance with probability. By betting on these different odds, a bettor can earn money on successful wagers. It is often the case that the best online betting sites will be those that offer the best potential winnings - Logic.

Check out the Bet365 Bonus!

How to determine the best online betting site?

As there are a great number of bookmakers currently operating in the market, it can be difficult to navigate the waters to choose the best operator. For this reason, particularly to advise you and offer you the best sports betting experience, we have established a ranking of the best online bookmakers, based on an objective and rational analysis. You will find this ranking above.

So, on what elements should be based our determination of the top betting sites, and therefore those who deserve an online subscription. According to our experts, there are several factors to take into account.

Firstly, as we have already mentioned, it is the odds offered that play a large role in the evaluation of different betting sites. When the odds offered are higher, the potential gains of a bettor are increased, and it is bookmakers who regularly offer the best odds on all sports that stay at the front of the pack. As such, it is one of the most important criteria that we consider when ranking the best bookmakers.

Secondly, the reputation of a sports betting site must also be considered before opening an account. Indeed although the licenses issued by the Gambling commission give an indication of security to punters, it is also recommended to register with a bookmaker that has a good reputation to ensure a 100% secure betting experience, with no problems on the horizon. Thus in our ranking, we have only included operators that fulfill all the necessary criteria related to betting security - for peace of mind.

Next, the general bookmakers offers of a betting site are considered. For example, the rating here is based on offerings such as welcome bonuses; types of bets offered, sports bets available, live betting interface (In-play betting), or the quality of the website - whether on mobile or desktop (graphics, handling etc.). Thus the more a bookmaker offers, at a high quality, for varied bets the higher the rating that will be attributed to the site. Also very important, our ranking of the best bookmakers is also based upon the relationship between the operator and its customers. Customer Service, methods of payment available, response to customer questions and even social media presence are some of the many aspects that have been analysed by our team to contribute to the overall ranking of a bookmaker.

Finally, by combining all these different parameters, our specialists have managed to establish a classification of the best sites available to bet on today - a ranking which will be updated each week following a re-evaluation of the aforementioned criteria. You can bet with peace of mind - Wincomparator has taken care of everything.

Check out Bouses available at William Hill!

Why register with all the best bookmakers?

Selected from the multiple sites offered on the UK market, the best bookmakers listed in our rankings am have their own advantages, and each deserve your registration. In any case, you will benefit from registering with all these sites to increase your potential winnings, as we will now explain.

Whether to bet on the best odds available in all circumstances, to take advantage of the various bookmakers sign up offers (e.g. free bets, bets refunded, no-deposit bonuses, etc.), or simply to have access to different promotions every week (including bets offered, boosted odds, jackpots, challenges, etc.), opening an account at all the sports betting sites presented in our ranking will undeniably be the best thing to do.

By having a player account with all of the best bookmakers in UK, you will benefit from all the advantages of each site to provide you with the opportunity of receiving the best possible gains throughout the year. For example, if you want to bet on a certain teams victory against another, but you are not registered with the operator which offers the best odds, you will automatically miss out on a few pounds. Such a situation would obviously not have occurred if  you had opened a playing account with all the best operators in the market, one of the many benefits that exist from opening player accounts with a number of sites.

The final word: Register with all the betting sites included in our ranking. Regardless of the order in which you register, they are all among the best sites to bet at this time. So don't hesitate, it takes only minutes to register!

Check out Betway's bonuses now!

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